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Lifebuoy’s CSR: Lifesaver School Program 2013

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Lifebuoy and Idara-e-Taleem-o-Aagahi have comeback with another year of exciting campaign with the voyage of health and hygiene. This year, 3000 schools and 1 million students will join the school of 5 and become part of the biggest handwashing campaign. This year, the campaign will be following “Train the Teacher Model” instead of the classical “Vice Captain Model”. Teachers will ... Read More »

Healthy Pakistan Mission exhibited at KidzXpo 2012

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Kidz Expo was organized at Expo Center from 14 December- 16 December, 2012. It was the biggest Kids event of the year. This mega show brought jam-packed entertainment along with enormous learning opportunities for the children of various age groups. The event exhibited lots of kids’ attractions under one roof. It was a kind of event which kids would love ... Read More »

Idara-e-Taleem-o-Aagahi exhibiting CSR activities at Children Literature Festival 2012 – Peshawar

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PESHAWAR, Nov 17: A two-day children’s literature festival held at Islamia Collegiate School was participated by hundreds of students and teachers from public and private schools from across Khyber Pakhtunkhwa and Fata. The festival, third in a series after Lahore and Quetta, was adorned with book stalls, cultural and educational goods, handmade clothes and traditional local dresses, and folklore instruments. ... Read More »

Global Hand Washing Day 2012 – Muzaffargarh

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HPM (Healthy Pakistan Mission) Lifebuoys Healthy Pakistan Mission formally started in schools in 2010, and has been led by Wasim Akarm as the brand ambassador. The objective of this mission is to empower students and teachers to bring about a behavioral change in children and the community members. Most ambitious students across Pakistan were selected as the vice-captains of Wasim ... Read More »

Global Handwashing Day celebrated in Lahore, 15th October 2012

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Like other parts of the globe, the fifth ‘Global Hand Washing Day’ was observed on Monday with a renewed pledge to continue efforts for creation of healthy society by promoting good habits like hand washing. To mark the day, the different NGOs and associations organised functions, Idara-e-Taleem-o-Agahi (ITA) in collaboration with the Unilever Pakistan Ltd and Lifebuoy organised a function ... Read More »

Global Hand Washing Day in Karachi – 2012

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How important it is for our children to stay neat and clean? To adapt to changes that would help them stay away from germs and diseases? To make them recognize the significance of health and its benefits in the long run? Considering the above highlighted issues, Idara-e-Taleem-o-Aagahi teamed up with a multinational organization in order to bring about a behavioral ... Read More »

Global Hand Washing Day 2012 – KP

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How important it is for our children to stay neat and clean? To adapt to changes that would help them stay away from germs and diseases? To make them recognize the significance of health and its benefits in the long run? Considering the above highlighted issues, Idara-e-Taleem-o-Aagahiteamed up with Unilever Pakistan Ltd in order to bring about a behavioral change ... Read More »

Global Hand Washing Day 2012 – Islamabad

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About 70 percent of diseases are caused by not giving importance to cleanliness in the country and if the habit to keep clean is taught at an early age, then children can stay safe from a lot of illnesses. This was the crux of the speakers’ talk, who commented at an event organised by Idara-e-Taleem-o-Aagahi (ITA) in collaboration with Unilever ... Read More »

Celebrating Global Hand Washing Day on October 15th, 2012

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After the successful completion of the Healthy Pakistan Mission 2012, Idara-e-Taleem-o-Aagahi and Unilever Pakistan Ltd will be celebrating Global Hand Washing day on October 15th, 2012. The celebration will be carried out in all the 11 districts where Healthy Pakistan Mission has been implemented which includes Karachi, Lahore, Islamabad/Rawalpindi, Swat, Mardan, Charsadda, Peshawar, Quetta, Muzaffargarh, Hyderabad and Shikarpur.Share Read More »

Wasim Akram collecting pledge at SMB Fatima Jinnah School, Karachi

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Karachi, 12-September-2012 Idaara-e-Taleem-o-Aagahi in collaboration with Unilever Pakistan organized an event related to health and hygiene awareness program called the Healthy Pakistan Mission. It is a CSR initiative that Idara-e-Taleem-o-Aagahi and Unilever has been carrying for the last 3 consecutive years with great success. Wasim Akram is the campaign ambassador for Lifebuoy Soap’s Healthy Pakistan Mission visited the school where ... Read More »