The event took off with the brainstorming session where the lifebuoy team had a session with the last year vice captains from ZamZama School. “Panch Ka Pahara” song was sung by the kids along with all the attendants.

Then the members had a chat with the kids regarding last year’s HPM and what they want to achieve in the future. The session with the kids lasted for about 30 minutes.

After that there was a lunch break and then a Think Big Session took place. Falak Jalil (Brand Manager, lifebuoy Soap) gave a presentation about lifebuoy’s market share compared to Safeguard and Dettol. Then all the agency members gave out their suggestion on how to sustain the performance and empower mothers for this year’s lifebuoy campaign.

The members were then divided in a group of two and each was engaged in a brainstorming session in order to generate ideas for this year’s Lifebuoy campaign.  This discussion lasted for 30 minutes and then both the groups shared the ideas together and summarized the core ideas at one place.Share